📊

Digital Marketing Manager

Also known as: Online Marketing Manager, Performance Marketing Manager, Growth Marketing Manager, Digital Campaign Manager

AI Impact Score

60/100

AI is transforming digital marketing by automating campaign management, personalising content at individual scale, and dramatically accelerating creative production. This displaces significant manual campaign work while creating demand for marketers who can think strategically about AI deployment, interpret complex multi-channel data, and provide the creative direction that keeps brands feeling human. The field is evolving from execution-focused to strategy-and-intelligence-focused.

$65k – $130k

Salary Range

growing

Growth Outlook

310,000

Total Jobs (US)

+10%

Growth Rate

Task Breakdown

Tasks at Risk (4)

Writing standard ad copy variationsManual audience targeting and bid managementGenerating campaign performance reportsBasic A/B test setup and monitoring

AI-Enhanced Tasks (4)

Campaign optimisation and ROAS maximisationAudience segmentation and personalisation at scaleMulti-channel attribution and ROI analysisCompetitive intelligence and market research

Human-Safe Tasks (4)

Brand strategy and creative directionAgency and vendor relationship managementCross-functional marketing leadershipBudget strategy and investment decisions