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Hotel Sales Manager

Also known as: Director of Sales, Group Sales Manager, Corporate Sales Manager, DOSM

AI Impact Score

35/100

AI is transforming hotel sales through intelligent CRM, predictive lead scoring, and automated RFP response generation, enabling sales teams to focus on high-value relationship development. However, complex group negotiations, relationship building with key accounts, and creative proposal development remain areas where skilled sales managers create significant differentiation.

$58k – $115k

Salary Range

growing

Growth Outlook

58,000

Total Jobs (US)

+8%

Growth Rate

Task Breakdown

Tasks at Risk (4)

Standard RFP response generation for simple group inquiriesRoutine lead qualification and scoringBasic reporting and pace trackingTemplated email prospecting sequences

AI-Enhanced Tasks (4)

AI-assisted CRM with predictive account scoringAutomated competitive rate intelligenceSmart calendar optimization for group booking windowsAI-generated first-draft proposals for customization

Human-Safe Tasks (5)

Complex group negotiation and contract termsKey account relationship development and managementCreative event concept selling for large groupsCrisis recovery and displaced business conversionCross-selling hotel services and partnership deals

Current Skills

Group Sales and RFP ResponseAccount Management and Business DevelopmentRevenue Management and Yield PrinciplesContract Negotiation and Legal TermsHotel CRM Systems (Delphi, Salesforce)

Future-Proof Skills

AI-Enhanced CRM and Lead Scoring ProficiencyIntegrated Revenue Management and Sales StrategyDigital Marketing and Social SellingData-Driven Account Prioritization and Targeting