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Media Planner

Also known as: Media Strategist, Advertising Planner, Media Buyer Planner, Integrated Media Planner

AI Impact Score

65/100

Media planning is undergoing significant automation, with AI tools handling audience reach modelling, media mix optimisation, and programmatic bid management that once required hours of manual spreadsheet work. However, the strategic thinking behind integrated campaign planning — which media channels to invest in, how to create synergistic cross-channel reach, and how to negotiate strategic placements — remains a human skill. Planners who become experts in AI planning tools while developing strong strategic instincts will be most valuable.

$48k – $98k

Salary Range

growing

Growth Outlook

100,000

Total Jobs (US)

+6%

Growth Rate

Task Breakdown

Tasks at Risk (4)

Generating media schedules and flowchartsCalculating reach and frequency projectionsCompetitive media spend analysis from syndicated toolsStandard post-campaign performance reporting

AI-Enhanced Tasks (4)

Media mix modelling and optimisationAudience targeting and segmentation refinementReal-time campaign pacing and optimisationAttribution and ROI measurement analysis

Human-Safe Tasks (4)

Integrated campaign strategy and channel architectureClient communication and strategic recommendationMedia vendor negotiation and relationship managementCreative media and innovation thinking