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Media Relations Manager

Also known as: PR Manager, Press Relations Manager, Corporate Communications Manager, Public Relations Director

AI Impact Score

45/100

AI accelerates media monitoring, press release drafting, and journalist research, but the relationship-driven nature of media relations and the judgment required in crisis moments remain fundamentally human skills.

$60k – $125k

Salary Range

growing

Growth Outlook

72,000

Total Jobs (US)

+6%

Growth Rate

Task Breakdown

Tasks at Risk (4)

Press release first draftsMedia list buildingCoverage monitoring reportsBasic interview prep documents

AI-Enhanced Tasks (4)

Journalist research and targetingMessage effectiveness testingCoverage sentiment analysisCampaign performance reporting

Human-Safe Tasks (4)

Journalist relationship managementCrisis communications leadershipExecutive media coachingStrategic narrative development

Current Skills

Media RelationsPress Release WritingCrisis CommunicationsJournalist OutreachNewsroom Understanding

Future-Proof Skills

AI Media MonitoringDigital PR and Social IntegrationData-Driven StorytellingEarned Media AnalyticsMultimedia Storytelling

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