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Online Retail Analyst

Also known as: E-commerce Analyst, Digital Commerce Analyst, Online Merchandising Analyst, Digital Retail Data Analyst

AI Impact Score

55/100

AI is automating much of the routine reporting and data wrangling in e-commerce analytics, freeing analysts to focus on insight generation and strategic recommendation. Analysts who can direct AI tools to surface the right questions, and translate findings into commercial action, will be in high demand.

$55k – $105k

Salary Range

growing

Growth Outlook

75,000

Total Jobs (US)

+18%

Growth Rate

Task Breakdown

Tasks at Risk (4)

Manual dashboard creation and data pullingRoutine weekly performance report generationBasic A/B test result calculationStandard channel attribution reporting

AI-Enhanced Tasks (5)

AI-generated anomaly detection and alertingNatural language querying of e-commerce dataAutomated insight summaries for leadershipPredictive conversion modellingAI-assisted customer segmentation

Human-Safe Tasks (5)

Commercial interpretation of data patternsTest hypothesis design and experimental thinkingCross-functional insight communicationStrategic recommendation developmentCustomer journey analysis and UX diagnosis

Current Skills

Web Analytics (GA4, Adobe Analytics)SQLE-commerce KPIs (CVR, AOV, CPA, ROAS)Excel / Google SheetsA/B Testing Basics

Future-Proof Skills

Python for E-commerce AnalysisAI-Powered Analytics Platforms (Glean, ThoughtSpot)Customer Lifetime Value ModellingMulti-Touch AttributionAI Personalisation Analysis