📺

Retail Media Manager

Also known as: Retail Media Network Manager, Shopper Media Specialist, In-Store Advertising Manager, Retail Ad Sales Manager

AI Impact Score

45/100

Retail media is one of the fastest-growing areas of digital advertising, and AI is central to its targeting, measurement, and creative optimisation capabilities. Managers who can design AI-powered retail media products and prove ROI for brand partners will be highly valued.

$65k – $130k

Salary Range

booming

Growth Outlook

35,000

Total Jobs (US)

+28%

Growth Rate

Task Breakdown

Tasks at Risk (4)

Manual campaign reporting and data pullsBasic ad placement schedulingStandard performance summary emails to brand partnersRoutine creative spec preparation

AI-Enhanced Tasks (5)

Audience segment building from shopper dataCampaign targeting and optimisation automationClosed-loop measurement and attributionSponsored product recommendation rankingDynamic creative personalisation

Human-Safe Tasks (5)

Brand partner relationship managementRetail media network product strategyMeasurement methodology and incrementality testingPremium sponsorship and activation packagesData ethics and privacy compliance

Current Skills

Digital Advertising (Programmatic, Search, Display)Shopper MarketingSponsored Products Platforms (Amazon Ads, Walmart Connect)Campaign AnalyticsBrand Partnership Management

Future-Proof Skills

Retail Media Technology (Criteo, CitrusAd)First-Party Data StrategyClosed-Loop Attribution MeasurementClean Room Technology (LiveRamp, InfoSum)AI-Powered Campaign Optimisation