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Trade Marketing Manager

Also known as: Shopper Marketing Manager, Channel Marketing Manager, Retail Marketing Manager, Customer Marketing Manager

AI Impact Score

48/100

AI is transforming how trade marketers measure promotional ROI, personalise shopper campaigns, and allocate trade spend across accounts. Managers who can use AI insights to optimise joint business planning and demonstrate measurable sell-through lift will command strong commercial influence with retailer buyers.

$65k – $120k

Salary Range

growing

Growth Outlook

55,000

Total Jobs (US)

+10%

Growth Rate

Task Breakdown

Tasks at Risk (4)

Manual promotional spend tracking and reconciliationStandard promotional results reportingBasic shopper segmentation analysisRoutine co-op advertising administration

AI-Enhanced Tasks (5)

AI-powered trade promotion effectiveness analysisPredictive promotional uplift modellingShopper behaviour analytics from retailer first-party dataDynamic in-store creative personalisationDigital shelf analytics (e.g. Profitero, DataImpact)

Human-Safe Tasks (5)

Retailer relationship management and joint business planningCategory leadership strategyIn-store activation and event executionBrand narrative translation for retail contextNew product launch planning with retail partners

Current Skills

Trade Promotion ManagementJoint Business Planning (JBP)Shopper MarketingCategory ManagementP&L Management

Future-Proof Skills

AI-Powered Promotional Effectiveness (Kantar, Nielsen IQ)Digital Shelf Analytics (Profitero, DataImpact)Trade Promotion Management (TPM) SoftwareOmnichannel Shopper MarketingRetail Data Platforms (Dunnhumby, IRI)