AI Personalization
Implementing AI-driven systems that tailor content, product recommendations, user experiences, and communications to individual preferences and behaviors.
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Why It Matters
Consumers now expect Netflix-level personalization everywhere; professionals who can configure, test, and optimize AI personalization engines drive measurable revenue and engagement gains.
How to Get Started
Learn recommendation system basics through Google's Machine Learning Crash Course, then get hands-on with Dynamic Yield, Algolia, or Salesforce Einstein Personalization.
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