Behavioral Finance
Applying psychology and cognitive science to understand how biases, emotions, and heuristics affect financial decision-making by individuals and markets.
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Why It Matters
AI trading systems exploit market inefficiencies at speed, but advisors who understand the behavioral biases that still drive client decisions can prevent costly emotional mistakes that algorithms cannot counsel away.
How to Get Started
Read "Thinking, Fast and Slow" by Daniel Kahneman, complete the CFA Institute's behavioral finance module, and study the Certified Behavioral Finance Advisor (CBFA) designation from the College for Financial Planning.
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