Brand Strategy
Defining a brand's long-term direction including market positioning, target audience, value proposition, competitive differentiation, and growth roadmap.
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Why It Matters
AI tools provide market data and consumer insights faster, but the strategic synthesis—deciding what a brand should stand for and how to win—requires human creativity, judgment, and understanding of cultural context.
How to Get Started
Complete the Brand Strategy Masterclass from The Futur or a similar program, study the work of strategists like Mark Ritson, and build a brand strategy deck for a real client or your own venture.
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