Conversion Science
Applying data analysis, psychology, and experimentation to systematically increase the rate at which users take desired actions.
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Why It Matters
AI-powered A/B testing and personalization tools generate optimization hypotheses faster than ever, but professionals who understand user psychology and can design meaningful experiments drive real revenue gains.
How to Get Started
Take CXL Institute's Conversion Optimization course, learn Google Optimize or Optimizely, and run your first A/B test on a real website or landing page.
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