Crisis Communication

Managing organizational messaging during emergencies, scandals, or high-pressure situations to protect reputation and inform stakeholders.

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Linked Jobs

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Current Skill

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Future-Proof

Why It Matters

AI can monitor social media sentiment in real time, but crafting the right message under pressure, showing authentic empathy, and managing media relationships requires skilled human communicators.

How to Get Started

Study the PRSA crisis communication playbook, complete a crisis simulation exercise, and build template response frameworks for common crisis scenarios.

Build your Crisis Communication skills

Get a personalized 4-week action plan, AI prompts, and skills tracking in the app.

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