CRM and Lead Management Tools
Using CRM and specialized lead management tools to capture, score, nurture, and convert prospects through organized sales workflows.
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Why It Matters
AI automates lead scoring and nurture sequences, but sales professionals who can configure these tools, interpret AI-generated lead rankings, and apply human judgment to high-value opportunities close more deals.
How to Get Started
Learn HubSpot Sales Hub or Salesforce Sales Cloud through their free certifications, then set up a complete lead management workflow including capture forms, scoring rules, and automated nurture sequences.
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