CRM & Client Retention
Using CRM systems strategically to track client relationships, identify churn risk, and implement retention strategies that maximize lifetime value.
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Why It Matters
AI predicts churn probability and automates follow-ups, but professionals who can interpret these signals, personalize outreach, and build genuine relationships convert AI predictions into retained revenue.
How to Get Started
Master Salesforce or HubSpot CRM through their free certification programs, then build a client health scoring model and design a retention workflow using automation and personal touchpoints.
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