Cross-Channel Strategy
Designing cohesive customer experiences and marketing campaigns that work seamlessly across multiple channels and touchpoints.
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Why It Matters
AI-powered attribution models reveal cross-channel customer journeys, but strategists who can design integrated experiences that feel coherent rather than fragmented drive superior customer lifetime value.
How to Get Started
Earn Google's Digital Marketing certification, study omnichannel frameworks from Forrester or McKinsey, and practice mapping customer journeys across at least three channels.
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