Customer Experience Design
Architecting every touchpoint of the customer journey to deliver consistent, satisfying, and differentiated experiences.
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Why It Matters
AI personalizes individual interactions, but designing the overall experience architecture that makes personalization feel coherent rather than creepy requires human empathy and strategic thinking.
How to Get Started
Earn the CCXP certification from CXPA, learn journey mapping in tools like Smaply, and conduct customer interviews to build empathy-driven experience maps.
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