Data-Driven Layouts
Using customer behavior data and analytics to optimize physical store layouts, website structures, or facility designs.
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Why It Matters
AI heatmap and traffic analysis tools generate layout recommendations, but designers who can balance data insights with brand experience and practical constraints create spaces that actually perform.
How to Get Started
Learn retail analytics platforms like RetailNext or ShopperTrak, study planogram optimization, and experiment with A/B testing layouts in a digital environment using tools like Google Optimize.
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