Data-Driven Pricing
Setting and adjusting prices based on demand data, competitor analysis, elasticity modeling, and customer willingness to pay.
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Why It Matters
AI dynamic pricing algorithms optimize revenue in real time, but pricing strategists who set guardrails, understand brand positioning, and manage customer perception ensure pricing builds long-term value.
How to Get Started
Take a pricing strategy course through Professional Pricing Society or Coursera, learn to build price elasticity models in Excel or Python, and study competitive pricing tools like Prisync.
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