Data-Informed Design
Using user research data, analytics, and testing results to guide design decisions while maintaining creative judgment.
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Why It Matters
AI analytics tools surface user behavior patterns at scale, but designers who can balance quantitative signals with qualitative understanding and creative intuition produce designs that truly resonate.
How to Get Started
Learn Google Analytics and Hotjar for behavioral data, take the Interaction Design Foundation's UX research course, and practice making design decisions backed by specific data points.
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