Direct-to-Consumer Strategy
Planning and executing business models that sell directly to end customers, bypassing traditional retail channels.
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Why It Matters
AI enables hyper-personalized marketing and dynamic pricing at scale, making DTC strategists who can orchestrate AI-powered customer acquisition and retention increasingly valuable.
How to Get Started
Study DTC brand case studies on 2PM or Modern Retail, take a growth marketing course on Reforge, and develop a DTC go-to-market plan for a product you know.
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