Employer Branding
Building and promoting an organization's reputation as an attractive employer to recruit and retain talent.
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Why It Matters
AI tools help candidates compare employers instantly, making professionals who craft authentic employer brands essential as AI-savvy workers choose companies based on culture and values AI surfaces transparently.
How to Get Started
Study employer branding frameworks from LinkedIn Talent Solutions, learn to use Glassdoor and Indeed employer profiles strategically, and audit your organization's current employer brand across all channels.
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