Event Marketing
Promoting events and using events as marketing channels to generate leads, build brand awareness, and engage audiences.
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Why It Matters
AI personalizes event marketing campaigns and predicts attendance, but marketers who design compelling event concepts and drive engagement create experiences that automated promotion alone cannot generate.
How to Get Started
Learn event marketing tools like Splash or Bizzabo, study successful event marketing campaigns, and plan a small event from concept to post-event follow-up to practice the full lifecycle.
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