Hyperlocal Facebook & Google Ads
Running highly targeted digital ad campaigns focused on specific neighborhoods, zip codes, or service areas using Facebook and Google Ads platforms.
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Why It Matters
AI-powered ad platforms automate bidding and targeting at scale, but marketers who craft hyperlocal strategies with community-specific messaging outperform generic automated campaigns for local businesses.
How to Get Started
Get Google Ads and Meta Blueprint certified (both free). Practice building geo-targeted campaigns with radius targeting and location-specific ad copy for a local business.
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