Influencer Deal Structuring
Negotiating and structuring contracts between brands and influencers, covering deliverables, usage rights, compensation models, and performance metrics.
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Why It Matters
AI tools can identify and match influencers at scale, but structuring fair, compliant deals that protect both parties and maximize ROI requires human negotiation skills and legal awareness.
How to Get Started
Study influencer marketing contracts through the Influencer Marketing Hub. Learn FTC disclosure requirements and common deal structures (flat fee, CPM, revenue share, hybrid). Practice with template agreements.
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