Local SEO & Google Business Optimization
Optimizing a business's online presence for local search results, including Google Business Profile management, local citations, and review strategies.
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Why It Matters
AI-powered search is changing how consumers find local businesses. Marketers who optimize for AI-driven local search, voice queries, and map results help businesses capture high-intent local traffic.
How to Get Started
Claim and fully optimize a Google Business Profile. Study local SEO through Moz's Local SEO guide and practice managing citations with tools like BrightLocal or Whitespark.
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