Localization Strategy
Planning and managing the adaptation of products, content, and services for different languages, cultures, and markets.
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Why It Matters
AI translation has improved dramatically, but localization strategists who understand cultural nuances, market-specific regulations, and brand adaptation ensure products resonate authentically in each market.
How to Get Started
Study localization through the Localization Institute or GALA (Globalization and Localization Association). Learn TMS platforms like Smartling or Phrase and understand internationalization (i18n) technical requirements.
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