Motion Direction
Leading the creative vision and strategy for motion graphics and animation across campaigns, products, or brands.
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Why It Matters
As AI democratizes animation production, the strategic thinking behind when, where, and why to use motion becomes more valuable than the technical execution alone.
How to Get Started
Build a motion direction portfolio by creating style frames and animatics for 3-5 brand concepts, then study motion systems from companies like Google Material Design and Apple HIG.
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