Omnichannel Selling
Selling products and services across multiple integrated channels including in-store, online, marketplaces, and social commerce.
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Why It Matters
AI-driven product recommendations work per channel, but sellers who create consistent brand experiences and cross-channel upsell strategies maximize customer lifetime value beyond what any single algorithm optimizes.
How to Get Started
Set up selling on at least 3 channels (e.g., Shopify store, Amazon, and Instagram Shop), then use a tool like Sellbrite or ChannelAdvisor to manage listings and inventory centrally.
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