Omnichannel Strategy
Designing unified customer engagement strategies that deliver consistent experiences across all touchpoints and channels.
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Why It Matters
AI optimizes individual channels but often creates silos. Strategists who design holistic omnichannel experiences ensure that AI personalization works coherently across the entire customer journey.
How to Get Started
Study omnichannel frameworks from brands like Disney and Starbucks, then map your organization's customer journey across all touchpoints using tools like Miro or Lucidchart.
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