Podcast Attribution & Sponsorship Metrics (Chartable, OP3)

Measuring podcast advertising effectiveness and audience engagement using attribution tools and open analytics platforms.

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Why It Matters

AI-driven programmatic podcast advertising requires reliable measurement. Producers who master attribution metrics justify sponsorship rates with data and attract higher-value advertisers.

How to Get Started

Set up Chartable SmartLinks and SmartPromos for your podcast, explore OP3 for open analytics, and learn to present attribution reports that demonstrate ROI to sponsors.

Build your Podcast Attribution & Sponsorship Metrics (Chartable, OP3) skills

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