Social Media Analytics & Audience Valuation
Measuring social media performance metrics and determining the monetary value of an audience for brand partnerships and monetization.
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Why It Matters
AI tools automate basic social analytics, but professionals who can derive strategic insights, accurately value audiences, and translate data into revenue-generating decisions provide irreplaceable business intelligence.
How to Get Started
Learn Sprout Social or Hootsuite Analytics, take the Google Analytics certification, and study influencer rate benchmarking using platforms like Social Blade or CreatorIQ.
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