Spirits Education
Studying the production, history, tasting, and service of distilled spirits for professional bartending, sales, or brand education.
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Why It Matters
AI-powered recommendation engines suggest cocktails and pairings, but educated spirits professionals create curated tasting experiences, train staff, and build brand stories that create emotional connections with consumers.
How to Get Started
Earn the WSET (Wine & Spirit Education Trust) Level 2 Award in Spirits or the BarSmarts certification, and practice systematic tasting using the WSET Systematic Approach to Tasting Spirits.
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