Talent Brand Management & Content Strategy
Shaping an organization's employer brand through strategic content that attracts and retains top talent.
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Why It Matters
AI generates recruitment content at scale, but building an authentic employer brand that resonates with candidates and reflects genuine culture requires human insight and storytelling.
How to Get Started
Study LinkedIn's Employer Branding resources and take the Rally Recruitment Marketing certification, then audit your organization's career page and employee value proposition.
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